Power Reading! Perfect for a Princess!
That’s right, kiddies! Step on up, come see the vast book selection at Scholastic! Do you want adventure, action, powerful careers, and brain play? Well then, have we got the book for you….. Oh, no,...
View ArticleOy Does Toyland Give Me a Headache
Despite the fact that Halloween is still three weeks away, a store based in my home state of Wisconsin had their much anticipated holiday toy catalog out in the paper today. I got my hopes up when I...
View ArticleThe Gendered Lines of at Legoland Chicago
Last year I blogged several times about my issues with the new LEGO Friends line aimed at girls. If you are new to this discussion, the problem is that for most of the 1990’s and early 2000’s, LEGO...
View ArticleNew Fisher-Price Catalog is Woefully Gendered But Doesn't Need To Be
Despite it being 2013 and constant chatter on parenting blogs praising efforts by children’s marketers to be less gendered, toy marketers are still producing catalogs and show rooms that seem more fit...
View ArticleOnce You See It, You See It Everywhere
Tomorrow I’m going to share a great story from my good friend Sara about how she saw some gendered marketing to kids and spoke up about it….at our county fair. The reactions of the people she spoke...
View ArticleStop Using Stereotypes To Sell STEM to Girls
We all get it, we desperately need more girls involved in STEM at increasingly younger ages. As they age, we need to keep them engaged there. We do a great disservice to them when we raise them solely...
View ArticleGirl-Centric Gimmicks vs Authentic Girl Empowerment
There is a difference between a girl-centric business using “girl power” as a marketing gimmick, and a business centered in girl empowerment. I get angry when someone comes into the girl empowerment...
View ArticleLEGO Gets It And Seems To Not Care: The Elves Spa Edition
When the new LEGO catalog arrived I tossed it at my kids and said I needed birthday present ideas. While I love that my kids create and build with LEGO, I have really come to despise LEGO as a company...
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